• Need for a clear and compelling corporate brand story to support aggressive growth goals.
• Shift reputation from “behavioral health” specialist to a high growth company with a unique model.
Creating a unifying narrative that conveys the larger vision of Magellan Health by rebranding, restating the organization to support business strategy of fast growing company in underserved markets.
• Brand strategy, brand architecture
• Brand story, messaging
• Visual identity system
• Brand videos, motion graphics
• Market research
• Investor Day