AMERICAN MANAGEMENT ASSOCIATION: How does Narrative Branding® help an association chart a new course?
The AMA was charting a new course in professional
development solutions. But their audience remembered
them as entry-level training. Verse Group created a new
narrative for the AMA, based on the relationship and
metaphor of an experienced guide for professionals striving to reach the next career milestone. This new
narrative resonated strongly with all audiences.
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