COVENANT HOUSE INTERNATIONAL: How does Narrative Branding® open doors for homeless youth?
The narrative of Covenant House was stuck in the
1980s. They lost touch with a new generation of
at-risk youth and potential donors. Verse Group recast the narrative through the metaphor of opening
doors of opportunity. Covenant House embraced
this revitalized narrative across six countries. The
award-winning design work is playing an important part in getting homeless kids off the streets and
into society.
Return to case studies