CANTV: How does Narrative Branding® create independence for a brand?
In Venezuela, the cellphone brand Movilnet was the
fastest growing division of Cantv. But it was still hidden
in the shadows of the parent company. Verse Group
created a narrative that gave Movilnet the independence
it needed for faster growth. Starting with the new logo,
the language visualized how people were turning
on their lives with Movilnet.
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