NXP SEMICONDUCTORS: How does Narrative Branding® change the language of an industry?
Philips Semiconductor needed a compelling narrative
to become a stand-alone company. To accomplish that,
Verse Group created a narrative around “vibrant experiences”
that is shifting the language of the industry. We named
and created the NXP brand to deliver that vibrancy. Within
months NXP was acknowledged as the strongest
brand launch in the history of semiconductors.
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