Narrative Branding® Framework

Role/Relationship – What role does the brand play in the lives of its audiences?

Metaphor – Which deep metaphors and analogies make your brand meaningful and memorable?

Brand Story – What is the brand story in compelling words and metaphors?

Visual Language – What is the narrative of the brand in brilliant design and imagery?

Experience Design – How is the narrative expressed in customer experiences?

Audience Journey – How do audiences engage with the brand over time and touch points?