Narrative Branding® Framework
Role/Relationship – What role does the brand play in the lives of its audiences?
Metaphor – Which deep metaphors and analogies make your brand meaningful and memorable?
Brand Story – What is the brand story in compelling words and metaphors?
Visual Language – What is the narrative of the brand in brilliant design and imagery?
Experience Design – How is the narrative expressed in customer experiences?
Audience Journey – How do audiences engage with the brand over time and touch points?