Sylvia Chu, Partner/Creative
Sylvia brings deep experience in Brand Implementation along with leadership, insight and creativity. She has worked on major branding programs for Marriott, ERA, Magellan Health, Days Inn Worldwide, Travelport, IBM, Alere Health, Starwood, Quest Diagnostics, Lockheed Martin and Intel. Prior to joining Verse Group, Sylvia was design director at FutureBrand. Sylvia is a BFA graduate of the Rochester Institute of Technology.
Cristiano Andreotti, Partner/Creative
Cristiano has 25 years expertise in developing the design of corporate identity programs for many Fortune 500 companies, Including Pfizer, Lockheed Martin, Penske, Magellan Health, Microsoft, and GM. Prior to joining Verse Group, Cristiano was Creative Director at Siegel & Gale, FutureBrand and Lippincott. He holds a BFA in Graphic Design from Centrostudi Comunicazione in Rome, Italy.
Anneliza Humlen, Chief Strategy Officer
Anneliza has over 20 years experience in building brands that connect emotionally and socially through brand strategy, employee engagement and community building. Anneliza was responsible for codifying emotional branding principles into a proprietary framework that is actionable, scalable and socially relevant. Her brand experience includes IBM, BMW, Victoria’s Secret, DSW, P&G, J&J, Reebok, Coca-Cola, Samsung and Travelocity. Anneliza’s work can be found in the Journal of Brand Strategy, the Huffington Post and ITUNES U. She is a member of the Place Making Leadership Council, recipient of the 2013 CMO Council Award for Brand Leadership, and has a BA in Art History from Dickinson College.
John Gruen, Director of Advertising
John’s expands Verse Group’s creative capabilities and synergies in advertising, both digital and traditional. He’s one of the few creatives running around with an MBA in his portfolio. He believes that creative awards and client goals can live in harmony. John has won awards in Clio, Effie, One Show, Art Directors Club, Andy Awards, London International, Sabre, and BioMedical Marketing Association, among others.