Association For Creative Industries

Association For Creative Industries

Business Need

Increase relevance and perceived value among existing members and prospective members in order to:

  • Grow membership
  • Increase revenue from the annual trade show
  • Develop new revenue opportunities to meet the evolving needs of members and prospects
Marketing Challenge

  • Reverse declining membership trends
  • Change perceptions of the Association and the annual trade show to increase relevance in the changing creative arts industry

  • Reframe the Association as “the heart of creativity” with a new promise – to be the unifying center for creative professionals to learn, connect and discover
  • Develop a strategic roadmap to build their reputation as a thought leader, drive member engagement and identify new revenue opportunities in the evolving marketplace
  • Re-launch Craft & Hobby Association as Association For Creative Industries, with a new logo and visual identity that represents the creativity and diversity of its membership
  • Redefine the annual tradeshow experience as an interactive conference showcasing thought leadership, innovations and best-in class education, and re-introduce it as Creativation – the creative destination

Association For Creative Industries: Launch announcement