Magellan Health

  • Magellan Health digital
    Magellan Health digital

A Unique Vision of Care

Challenge/Opportunity

• Need for a clear and compelling corporate brand story to support aggressive growth goals.

• Shift reputation from “behavioral health” specialist to a high growth company with a unique model.

Solution

Creating a unifying narrative that conveys the larger vision of Magellan Health by rebranding, restating  the organization to support business strategy of fast growing company in underserved markets.

Services

• Brand strategy, brand architecture
• Brand story, messaging
• Visual identity system
• Brand videos, motion graphics
• Market research
• Investor Day

Client: Magellan Health