Samsung Mobile

  • Launch event

Your world without walls

Challenge/Opportunity

  • Increase Millennials’ emotional bonds to Samsung through high-touch retail.
  • Prototype and launch 6 PIN concept stores for Rio Olympics.
  • Gain rapid learning to adapt for retail experiences around the world.
  •  Create a distinctive brand experience, voice, tonality and style for the Samsung Mobile PIN Shop – pop-up concept shops that integrate physical and digital space.
Strategy

  • Structured process driven by insights
    into Millennials’ desire for freedom of choice – democratization of technology.
  • We created a concept of unlimited play, “your world without walls,” which captures the spirit of the brand and the physical two-way mirrored walls of the PIN Shop.
    FUN Playful, celebratory
    CONTEXTUAL locally relevant, dynamic, adaptable
    ENERGETIC immersive, full of life
    SAVVY contemporary, confident
Deliverables

– Marketing communications plan
– Design
– Environmental branding
– Customer Journey

Results

  • Research showed Millennials became emotionally closer to Samsung brand
  • Experience is strongly branded — fun, exciting and in the words of consumers “unlike any store I’ve ever been in.”
  • Key insights utilized to shape Samsung consumer experience in all retail